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Yearly traffic* broken down by search, direct, referral, 'not set', and social (Suppl. material 14). Search makes up the lion-share of all traffic. Direct traffic is second in size overall due to people that type or bookmark. Referrals are web links posted on other websites that directly refer a web user to another site. 'Not set' is a difficult parameter to define but is probably due to: individuals blocking JS as a security measure; those using private browser settings; use of browser plugins that block JS; or may also be the result of improper GA usage by referring sites. Interestingly, social traffic remains below one percent of all traffic when examined across the entire sample. *Caveat: this data was derived from 'Acquisition, Channels' which only became available on July 25, 2013, creating an 11 month data set.
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